What to look for in a home-based franchise

Posted By: Amy Grewcock

Over many years thousands of people have discovered that franchising is a way forward to becoming an entrepreneur filling the dream of working from home, a great way to invest in a strong brand with vital benefits to ensure a lucrative business right from your very own home, be it working around the kids or hobbies or simply just a change to becoming your very own boss.

Franchising is ideal for people who feel fresh to the world of business, there are 718 franchises now in the UK so once the decision is made to really look into what a home based business can offer you, what do we really have to search for? How does the franchisor support you in your very own franchise, own management and own comfortable home enterprise?
And what makes a good home based franchise?

Starting out...

Choose a franchisor that is strong within their market place, with a vast presence on the internet, and founded by people that you can really meet. If there’s a chance to talk to the original founders that experienced setting up a new business from home its more likely that you will gain extra support through their knowledge, everything down to buying the necessary equipment such as Pc, desk, added software and organisation tools to help you right from the very start.

Technicalities...

Imagine it’s your first day working on your new investment however something isn’t right with your pc, you keep clicking and clicking, still not working and it was always in the back of your mind that at some point you knew you might come to a technical hitch. But what if you’re not a naturally technical person? Buy a book and spend endless hours reading the mechanics of how the incredible things work?

No! Get on the phone to a head office that is at the heart of your franchise. This is a huge thing to investigate when buying a franchise like any growing organisation a head office is the think tank of the company, these people work for you and your business, having been through the technically frustrating days you should be able to turn to your head office and receive a rapid response system to enable you to operate smoothly.
Points to remember when rating a technical department, Can you...

o Call or raise awareness like a ticket when guidance is needed
o Receive over the phone training one to one whilst at your pc enhancing your visual learning
o Speak to other franchise members for extra support, online, telephone and by email.
o Attend face to face practical training sessions with experts in the software used.
o And can you see that there are developments happening around the company embracing technology for you?

Within the think tank of the franchisor support with technical challenges is so important, but the marketing of your new business is vital to be at the forefront and best choice for your potential audience. How can the franchisor be of benefit to you and assist with the steps to making that first sale?

Again your back on your pc, this time in the garden sun is out and feeling positive as your about to attend your first client meeting. Logging online, having a browse for company info to prepare yourself, there isn’t anyone at home to ask for suggestions and you’re unsure on how to close the sale on the spot to hit that personal target. What happens next?
Call your business mentor?

If you choose a franchise that has a development plan to work with, a personal business mentor and review system then it’s at times like this that you could be receiving exactly the right support to get that customer signed on the dotted line.

Business support to look for in a franchise, can you?

o Have over the phone training anytime during the day with a specific department dedicated towards your development.
o Attend face to face training courses with groups to learn new marketing strategies, objection handling, and sales advice.
o Have meeting preparation one to one before and after your appointments to aid your development.
o Receive support emails regularly to refresh training all the time, and be included with new features of your franchise group.
o Have a tailored personal plan with monthly reviews with your business coach to help you work successfully and smarter month on month.

Make your checklist now of all the things that are important to you when investing in a low cost franchise, note your ambitions as an entrepreneur and consider all the advantages that the potential franchisor can offer you daily.

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